Debbie Celado leads Employer Brand Marketing for Citizens Bank. Dating back to her first recruiting role she always found ways to combine her passion for connecting people with her interest in marketing. After years of organically meshing recruiting and marketing together she learned that there was in fact a career that does just that. In 2010 her journey into Employer Brand and Recruitment Marketing began. She pursued a master’s degree in marketing communication at Emerson College to compliment her years of recruitment experience and took on a major initiative (as a side hustle to her recruiting job) at Partners HealthCare to launch their first ever social media strategy for recruiting. After success in launching she was given the opportunity to move into an Employer Brand Marketing role at Citizens Bank.