Audra Knight is a brand boundary breaker and serves as the Manager of Recruitment Operations at cybersecurity leader Tenable. She creates and supports their global talent acquisition strategy to include process improvement and employment brand management. Her innovation and successes in marketing practices, while leveraging tech tools to attract rare talent, has given her sought-after subject matter expertise. Audra has spoken at events such as ERE, #SRSC, recruitDC, and Universum Employer Branding Conference and has been published in ERE Media, Workology, and Undercover Recruiter. When not working, you can find her playing bass in a rock band.
Job Ads that Convert (No More Painful HR Documents)
Knowing what to say comes naturally for some. For others, they fall into the trap of copying and pasting the same job description or email a hundred different times. The problem with that theory is that we all want to stand out and you never can if you start by copying what someone else is doing.
- In this session, you’ll learn:
- Translating job description data into action
- Getting the sentiment and tone right to attract your target audience
- How tech/tools that can increase conversion
- SEO tips and what you need to know about Google for Jobs
- and more!