“Job descriptions stink. Everyone knows that they’re bad.”
That might be what’s so frustrating about job descriptions in the first place. Most people know their job descriptions are terrible but don’t have the resources to fix them. That’s why Audra is speaking all about job descriptions – the good, the bad, and the ugly – at HIREconf in a few weeks.
In the past, people have spent a lot of energy bashing job descriptions without any strategies to actually fix them. During this panel of practitioners and trainers including Debbie Celado, VP of Employer Brand Marketing at Citizens Bank, Hannah Fleishman, Employer Brand Manager at HubSpot and Katrina Kibben, CEO of Three Ears Media they’ll talk about specific, actionable ways that job descriptions can be improved.
Starting with the copy itself, Audra and her panel will teach you how to tell the right stories and find the balance between sharing the details of the role and the company. They’ll also address bias and inclusivity. Sure, there are tools out there that can help with bias, but what do you do if you can’t afford those tools?
They’ll also look towards the future to discuss the evolution of a job ad in five to ten years. “You won’t even recognize them,” said Audra, who believes the job ad of the future will be much more focused on the company itself and loaded with visuals such as photos, videos, and infographics.
While the future might not involve much text, job descriptions of today still do, and what you say matters. “Job descriptions are the one peice of the hiring process that you can control” says Katrina Kibben. Don’t miss this session to learn how to optimize the advertisements.
Job descriptions might suck, but HireConf sure won’t. Stop by to check out Audra’s presentation and see lots of other great speakers on November 7 and 8, 2018. Click this secret link and book now for 50% off your ticket.